I heard Merlin Mann say this during his and John Gruber’s talk during SXSW 2009, and it seemed so right.
So many websites/blogs nowadays are just links to other content. God knows most of what I have published in the past has been just that. A random link to whatever is cool that day and a quick “Check this out!” under the link.
Why would someone want to come to my site, or any site for that matter, if that was the level of content they were getting?
People come to your site, because they want to hear your voice. And for probably the up-teenth time I am once again restarting my web writing with the idea that this time I’m focused on the content and the act of writing and not the page views, or Google ads.